Tata Aria
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Tata AriaTata motors launched its latest offering in the people carrier segment, The Tata Aria!

The Aria is a four-wheel drive crossover as the vehicle attempts to combine the comfort of a luxurious people carrier with the driving dynamics of an SUV.

The Aria has a fantastic feature list. Some of the features are a first. Lets have a look at the significant ones that the Aria has to offer:

Interior and comfort:

  • GPS navigation system
  • Premium leather seats
  • Three row theatre style seating with the last two rows completely collapsible
  • Electrically adjustable and retractable ORVMs
  • Reverse guide camera
  • Rain sensing wipers
  • Automatic climate control
  • Steering mounted controls
  • Darkness sensing headlights
  • Air-conditioning louvres on pillars and roof


Engine and drive train:

  • 2.2 L Common Rail (DICOR) engine delivering max power of 140 HP and a maximum torque of 320 Nm torque

Tata Aria

Drive dynamics and assist:

  • Selectable four wheel drive
  • Electronic Stability Program (ESP) senses any variation between the drivers intended direction of the car and the actual direction. ESP then applies suitable braking to correct the same.
  • Adapterra Torque-on-demand system which senses the terrain and suitably distributes the power between the front and rear axle
  • Cruise control

Safety:

  • 6 airbags (driver, front passenger, side and curtain airbags)
  • ABS with EBD
  • Tata Aria satisfies all he current European crash safety norms


The Aria is available in 3 trim levels – all 4x4 – Pride which is the top end, Prestige and Pleasure.

The ex-showroom prices of the Aria in lakhs are:

Variant

Delhi

Bengaluru

Chennai

Kolkata

Mumbai

Aria Pride *

15.50

15.58

15.45

15.52

15.85

Aria Prestige*

14.50

14.57

14.45

14.52

14.82

Aria Prestige#

14.13

14.19

14.08

14.15

14.44

Aria Pleasure#

12.91

12.96

12.86

12.93

13.18

* - leather upholstery # - fabric upholstery

 


Tata Aria

The Aria comes in eight attractive colour options.


The Tata Aria will be available across 25 cities across India through 65 dealerships

With the list of features that it sports, the price tag that it comes with and its positioning as a cross-over, it hardly has any competition at the moment. The Toyota Innova and the Xylo which were initially perceived as its competition are in a totally different and much lesser price segment all together. The top end variant, Pride ends up in the same price segment as the Ford Endeavour and the Suzuki Grand Vitara, both of which are pure SUVs.

We are very keen to check this one out on a detailed road test because this car does have the features to excite and at the same time, a price tag that belongs to the premium. A product at that price is expected to offer top notch quality and excellent depth of engineering.

A really bold move by Tata Motors who never cease to surprise us. Can Tata pull off a winner with this high end offering? Only time will tell.

Do let us know what you think of the Tata Aria